Communication 360°
Give rise to your projects
In recent months, I’ve often been asked what “360° communication” means – and what it means in practical terms for a foundation, association or project in search of clarity and impact.
At Schwarz&Co, we speak of 360° communication not as a buzzword, but as a sensitive, comprehensive and strategic approach. It’s based on careful listening, precise storytelling, tailor-made creation, and coherent deployment on the right media (website, visual identity, brochure, social networking campaign…).
It’s been 10 years this year (what?) that we’ve been supporting organizations in this approach – and to mark this milestone, I thought I’d share with you three recent projects that illustrate in concrete terms our way of working, as well as the values that drive us.
Commemorative book for Fondation Urgences Santé
The Fondation Urgences Santé left its mark on the Lake Geneva region for more than two decades, managing the 144 and the telephone exchange for doctors on call. When it was dissolved, the team wanted to pass on this rich heritage in the form of a commemorative book. We accompanied this project from start to finish, from interviews to printing.
The result: A book that pays tribute to a little-seen collective commitment, an object of transmission, and a way of bringing an institutional adventure to a close with care and recognition.
360° Communication Campaign for Nous Les Artisanes du Vin
For their end-of-year campaign, the Swiss association of women winemakers Nous Les Artisanes du Vin imagined an oenological Advent calendar. We took charge of all communication around the project, with a joyful, artisanal and professional approach:
Redesign of the website + Creation of an online boutique + Design of an Instagram campaign + Flyers for promotional events.
The result: All calendars sold, great visibility for Swiss winemakers, and a campaign that made a lasting impression.
Website + visibility for WICH - Women in Care and Health
WICH is an association of women executives from the CHUV, Unisanté and the UNIL Faculty of Biology and Medicine. In the current complicated context, their aim is to strengthen links, recognition and support for new female managers. Working with them, we developed a dynamic, lively website and clear communication tools to support their mission.
The result: their community grew by over 70% in the days following the launch. A fine example of what clear, embodied and aligned communication can generate.
An approach in our image
What these three projects have in common:
- A grounding in reality, in the voices of the people concerned
- A rigorous yet accessible storytelling
- A desire to create useful, lasting tools that reflect the projects they serve
At Schwarz&Co, we believe that communication is never simply a question of image. It’s a way of making deep-seated commitments visible, weaving links and passing on information.
And because our background combines writing, coaching, branding and managing complex projects, we know how to adapt to each context, each team, each challenge.
Want to talk about it in person?
Do you have a project to promote, a story to pass on, or an organization to reposition? Contact us – we’d be delighted to discuss it over a coffee or a well-framed brief.
And in the meantime: thank you to all the teams who have placed their trust in us over the last few years. It’s your projects that give meaning to ours.
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Schwarz&Co – 10 years of meaningful stories!
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